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RESUME

Professional ​

Info

 

CAREER RESPONSIBILITIES​

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  • Implement branding & marketing communication strategies
  • Ensure consistent corporate positioning, messaging, and branding across marketing mix
  • Ability to manage multiple projects simultaneously, prioritize tasks and efficiently manage time, agencies, vendors and employees
  • Interpersonal skills, leadership qualities and professional writing and communication skills, negotiation, budget-management and analytical skills

Skills

Strategy
Branding & creative
Organizational development
Partner amplification
Agency management
Contract negotiations
Budget management
Team management
Digital marketing (PPC, SEO, etc)
Content marketing
PR & Social media
Analytics

​Work

Experience

 

Vice President of Marketing, EBD Group
2015 - 2020

Led a global marketing and creative team to implement sophisticated marketing strategies in the life sciences industry to engage loyal customers year-round and meet business objectives. 

  • Grew attendance at global conferences by 5-7% annually, continuously breaking records, and posting highest delegate sales numbers across the various verticals under Informa Connect. ($20+ mil)

  • Spearheaded a “Digital Transformation” in 2016 which included full adoption of data-driven decision making. (migration of event websites to centralized CMS, adoption of a new email marketing and automation system, integration of new channel best-practices including: PPC/SEM, social media, website personalization, behavioral response, conversion optimization, evaluation of KPIs) 

  • Launched a full content marketing strategy which contributed to over $1million in revenue and 10,000+ new leads annually.

  • Facilitated strategic partnerships with influential companies/leaders in the industry to grow the business as a market-leader and cast a wider net to attract more customers.  

  • Reorganized marketing department to convert a team of “jack of all trades” to a dynamic group of talented digital, analytical and brand specialists 

  • Expanded leadership responsibilities across additional brands, and participated in cross-divisional strategy sessions due to the success achieved at EBD Group. 

  • Invited to an exclusive executive leadership summit focusing on organizational shift toward “technology-first” thinking (<1% of global employees hand-picked by Group CEO)

Independent Marketing Consultant
​2009 - 2015

Client: DoJiggy, LLC – online fundraising software provider

- Create online marketing & communications plans, manage media relations

- Analyze keyword searches & develop content to improve SEO/organic search

- Identify and build social networking, partnership & promotional opportunities

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Client: VisualSP – SaaS company - providing contextural support across Microsoft 365 applications.  - Created integrated marketing strategy and managed freelance digital marketers and designers. 

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Client: Brandware PR Agency – strategic marketing & PR firm
- Assist with high-level business development including: strategic planning, writing proposals and pitching potential accounts
 

Client: SolAdventures – retail rep firm
- Manage all marketing programs for wholesale accounts in an effort to bring prAna brand to the forefront of competing brands with large online retailers such as Zappos
 

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Senior Marketing Mgr, Prana

​2006-2009

• Lead strategic marketing campaigns across multiple channels and track success
• Work with sales team to create appropriate tools for selling seasonal product into national/international wholesale accounts (workbooks, catalogs, press materials, etc.)
• Build marketing and promotional programs for prAna retail stores
• Supervise internal marketing managers and designers by co-establishing goals and objectives, providing guidance and direction, and encouraging creative thinking
• Strategize with Ecommerce Director to implement digital marketing solutions to increase traffic to prana.com including seasonal design, content and navigation updates, SEO, social networking, and online promotions
• Identify strategic alliances and build programs with like-minded brands
• Manage domestic and international marketing budget
• Recruit and manage external agency relationships including: national PR firm, web development agency, design firms, national wind power provider. Activities include: Work with exec. team to develop strategies and metrics to measure performance; Write RFPs, source candidates, review proposals and negotiate contracts; Manage day-to-day maintenance of all relationships, provide creative briefs, define scope of work, manage budgets, and reconcile retainer agreements

Advertising & Promotions Mgr, CENTRIX Financial

​2005-2006

• Direct efforts between internal marketing executives and external advertising agency to strategically reposition the company and create brand awareness across channels
• Manage creative team (both internal and external) to ensure goals and objectives are defined for each project and consistent messaging and brand standards are met
• Work with each channel director to develop marketing plans for product launches, branding within each market segment, develop advertising campaigns, conduct market research, and craft messaging and design of collateral, event materials, etc.
• Manage media planning and promotional efforts for events involving the company’s high-profile sponsorships in NASCAR, Indy 500 and the Grand Prix of Denver

Account Executive, Baum, Arensmeier & Talent, Inc.
​2001-2004

  • Served as the key liaison between agency and multiple clients working collaboratively to define strategic goals and create targeted marketing campaigns ranging from: corporate rebranding to developing entire communications programs for sales teams to re-designing web sites to creating packaging and promotions for new product launches 

  • Provided strategic direction to creative team, and managed production of creative work from initial concept through final print 

  • Managed promotions and promotional staff for international events

Education

UNIVERSITY OF COLORADO AT DENVER, MBA​
  • Graduated with honors 2003
  • Nominated "outstanding graduate of graduating class"
  • Focus: Change Management

CARLSON SCHOOL OF MGMT, U OF MN, BSB

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  • Graduated with honors 1999​
  • MAJOR: Marketing Management
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